“It Takes All of Us,” the NFL’s brand campaign for the 2020 season, leverages the scale and power of the league to unite the country during a critical time in our nation. The league is committed to integrating important causes vital to players and fans, such as social justice, among others, throughout the season.
The “It Takes All of Us” spot features NFL Legend LaDainian Tomlinson’s emotional 2017 Hall of Fame induction speech. The spot is set to Grammy award-winning artist ALICIA KEYS’ new song “Love Looks Better.” Keys recently announced her performance for NFL Kickoff, with an emphasis on the league’s commitment to social justice.
“We are honoured to leverage LaDainian Tomlinson’s powerful message of “FOOTBALL IS A MICROCOSM OF AMERICA–ALL RACES, RELIGIONS AND CREEDS LIVING, PLAYING, SIDE BY SIDE” as the inspiration for our season-long campaign. His words provide a message of unity and hope that will carry the league through an extraordinary 2020 season.”
NFL EVP and Chief Marketing Officer, Tim Ellis
As previously announced, for the duration of Week 1 all NFL fields will feature end zone stencils with the words “It Takes All of Us” and “End Racism.”